A challenge we were happy to sink our teeth into.
Les Grandes Tables du Monde brings together the world’s most elite chefs, standing for quality, promotion, and community building among its members. Based in France, they represent around 250 restaurants that rank among the very best in the world. Membership is exclusive: you can only join by recommendation and only if you have at least two Michelin stars to your name. A niche world with a niche audience.
However, that community remained largely local. Les Grandes Tables du Monde was looking for a way to offer more value to its paying members while creating new opportunities for the organization itself.
A challenge that left us hungry for more.
connecting a community across borders
The affiliated chefs and restaurants invest heavily in their local visibility through channels like Instagram. But in today's overload of information on social media, their unique content simply gets lost.
This meant a huge opportunity was being missed: truly connecting this niche, international community. Furthermore, Les Grandes Tables du Monde needed deeper insights into their community to make strategic decisions and refine their offering.
a mobile application for an international community
we are built a mobile application that serves as the digital extension of Les Grandes Tables du Monde. Not a classic social network, but a carefully curated platform where gastronomy, experience, and connection meet.
At the heart of this project is the Members Club, a paid subscription for those who want that little bit extra. Members enjoy:
But we didn't stop there.
Chefs and their teams are often short on time, so we developed an application that is just as user-friendly for the management as it is for the guests. This required the right technical knowhow and smart features:
The icing on the cake: a total digital experience
The app doesn’t just need to work perfectly; it needs to reflect the look and feel of the restaurants themselves. During the process, three keywords were central: details, luxury, and experience.
The technical execution followed the same standard. Because the app is used worldwide, we had to ensure global performance. Someone in New York shouldn't receive a notification in the middle of the night. So we implemented intelligent push notifications that respect the user’s time zone.
Other technical highlights:
an application that strengthens the community and increases revenue
The mobile application makes global community building a reality. For Les Grandes Tables du Monde, it opens a new, sustainable revenue stream through built-in memberships. It reinforces their position as a quality label, supporting existing members while becoming even more attractive to new top-tier restaurants.
Furthermore, the platform provides valuable insights. By turning community desires into data, Les Grandes Tables du Monde can make smart, informed choices to continuously refine their offering.
Smart, data-driven, and ready for the future.
Finally, the app provides restaurants with a direct marketing channel to an international audience of passionate food lovers. Without the extra workload or the constant pressure of social media algorithms. In other words: less time spent on management, more focus on what really matters.
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